Sameer Baroova is a gaming industry veteran having worked on many popular titles such as Bejeweled and Plants Vs Zombies, both of which helped kick-start the casual and mobile game revolution.

Sameer has worked on emerging gaming hardware and technologies from an early onset on various platforms including mobiles, smartphones, portable consoles, smart TVs, VR and AR devices.

He and his FitXR Co-Founder, Sam Cole, met in business school and quickly discovered that they shared a passion for wanting to leverage the power of VR/AR to change how people exercised. Together they launched FitXR (originally called BoxVR) in June of 2017. Today FitXR is one of the most downloaded fitness apps on the Meta Quest platform.

Sameer has an MBA from Judge Business School in Cambridge and a Bachelors in Software Engineering from Delhi University.